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Tender announcement: Production and Delivery of Public Information and Education Campaign

Regional Anti-corruption Initiative (RAI) is an intergovernmental regional organization comprised of nine member countries from South East Europe (SEE): Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Moldova, Montenegro, North Macedonia, Romania and Serbia; and three observers: Poland, Georgia and Slovenia. Kosovo institutions are the beneficiary of RAI activities.


RAI’s mission is to lead regional cooperation to support anti-corruption efforts by providing a common platform for discussions through sharing knowledge and best practices. RAI acts as a regional hub through which governments of the region combine their efforts to help curb corruption in the SEE.

For the purpose of project implementation, in addition to providing support for improved legislation and institutional capacity to ensure adequate legal and actual protection of whistleblowers in each jurisdiction the RAI Secretariat seeks to produce and implement an advocacy campaign, which aims at informing and educating the project beneficiaries and stakeholders about whistleblowing polices, i.e. whistleblower disclosure and protection mechanisms as well as at changing the public views and negative perception about whistleblowing. RAI Secretariat has traditionally focused on beneficiaries and stakeholders from anticorruption agencies and commissions, ministries of justice and civil society organizations working in the field of anti-corruption and good governance, among others. Through this campaign, RAI will expand its body of traditional stakeholders to include the general public, specifically including the youth and academia.

ASSIGNMENT

In developing and implementing the public information and education campaign, the production company will take into account the findings and recommendations stemming from RAI Secretariat activities which aim at enhancing the whistleblowing legislative framework and institutional arrangements. The end-goal of the campaign is to change the culture of silence by underlining the importance of whistleblowing as a highly effective method of exposing crime, corruption and other serious wrongdoings in the societies. For this purpose, the campaign will, among other things, include: messages of positive social values, strong affirmative imaging, building positive attitudes and reducing stereotypes.

The production company will provide support to RAI in developing and carrying out a public information and education campaign, which will be customized to specific cultural and social aspects, tested and implemented in each of the 7 (seven) beneficiary jurisdictions. The campaign will aim at informing and educating the project beneficiaries and stakeholders about whistleblowing polices, i.e. whistleblower disclosure and protection mechanisms, as well as at changing the public views and negative perception about whistleblowing.

To that end, the production company will conduct a continuous public awareness campaign, by promoting positive trends observed in public institutions, civil society, organizations, interested individuals, and youth.


These include the promotion of:

(1) whistleblowing legislations and institutional frameworks for protection
of whistleblowers;

(2) regional cooperation (and technical assistance) in further expanding the regionaltested whistleblowing portfolio; and

(3) integrity and accountability of reporting persons, as well as of the officials or media outlet receiving the whistleblower report or disclosure of a wrongdoing, to protect public interests.

Under the Agreement, the production company will contribute to the following project outcome and outputs:


Outcome 2: General public, professional community and public institutions more sensitized and informed about whistleblowing

Output 2.1: Strengthened exchange between whistleblowing professionals and representatives of public institutions through RAI Platform
Output 2.2: Improved awareness of general public about whistleblowing
Output 2.3: Outreach and engagement on whistleblowing implemented with a special emphasis on youth population


The campaign will be provided as a comprehensive service by the production company, and will encompass development, production, post-production, distribution and monitoring. The campaign will include outreach activities through advocacy channels such as intergovernmental institutions, NGOs, journalists, public policy and whistleblowing networks.

More informatin here